Technology has revolutionized the way we do business. Whether you’re running a brick and mortar establishment or an online-based enterprise, lead generation has fast become an invaluable tool for identifying new clients for your business. Digital marketing has advanced so much within the last decade that it makes more sense to hire a lead generation specialist than to attempt to learn the basics of lead generation so you can keep up with your competition. Let’s break down lead generation, what it is and why it is so vital to the success of your business.
Lead generation: What is it?
Businessdictionary.com defines lead generation as the “process of collecting names and contact information about qualified prospects which will be contacted by the salespeople for generating orders. It usually involves direct response advertising and telemarketing.” The Oxford lexico.com defines it as “the action or process of identifying and cultivating potential customers for a business’ products or services.”
Lead generation: How does it work?
Lead generation is multi-dimensional. It’s not enough to simply generate leads. These leads should convert in the end. However, the process from beginning to end is truly a long one. It begins by crafting marketing campaigns, collecting leads via referrals, current customers, vendor lists and events. These leads are then qualified. It is from this qualified list that conversion happens.
Lead generation: Why is it important?
The way people discover new brands and make purchases has changed. In order to stay relevant and be found by new customers, marketers have to devise creative ways of reaching customers and gaining their attention. With so much information to process on a daily basis, online marketing that captures consumers’ attention and generates leads has become a highly sought after skill.
Lead generation: Advantages of outsourcing lead generation?
The benefits to be had with outsourcing lead generation services are numerous. From getting qualified leads, reducing overhead costs to gaining access to the latest technology, it’s clear to see that outsourcing could potentially be your best bet yet. By outsourcing lead generation your internal team can work efficiently using their time and energy on other important tasks. Lead generation is both laborious and time-consuming therefore, working with a lead generation service can help you cut down on the time it takes to find new clients and turn these into conversions.
Get new clients with Sydney’s top lead generation service
Linked Business Solutions is one of Sydney’s premier lead generation services. Our lead generation specialists are certified and highly experienced. Our clients to date include Tier 1 and multi-billion dollar companies. Get in touch with our team for tailored lead generation services.